GAS has always lived under the sign of denim: a material that bridges the past and the future, never fading with time.
Every stitch is a trace of history, every wash an evolution. Our heritage, preserved in the brand's vast archive, is the beating heart of each collection, where the iconic jeans are reinvented season after season, never losing their authenticity.
From the archive...
The concept "We are denim lovers" translates into a collection that celebrates denim in all its forms. Treatments and fabrics evolve, showcasing authentic washes that range from super light to deep blue and intense black, creating a versatile and contemporary wardrobe.
...to next generations
The GAS archive, with its iconic and timeless pieces, is the source of inspiration for this collection, where each garment is reinterpreted with innovative washes and distinctive details. Fits are inspired by the ‘90s, featuring comfortable and modern lines, while bestsellers are refreshed with soft, fluid fabrics - updating timeless classics with new elements like labels, buttons, stitching, and pockets.
