80s - BORN IN BLUE
The 80s, a decade where denim became a bold statement. We didn’t just follow trends; we created them. From vibrant colors to rebellious styles, GAS was there, shaping freedom with every stitch.
90s - SHAPING STREETS
The 90s were all about the raw energy of the streets. Our campaigns captured the urban pulse, blending grunge style with street attitude. GAS embraced the chaos and freedom of city life, pushing the boundaries of denim culture and shaping a generation’s look.
2000s - DRIVEN BY SPEED
In the 2000s, we shifted into high gear. Just like the roaring engines of MotoGP, GAS embraced speed and audacity, pushing the limits of denim design. Our campaigns captured the energy of a decade fueled by bold choices and vibrant self-expression. From street style to chic sophistication, we celebrated the spirit of individuality, redefining what it meant to stand out.
10s - FUTURE FORWARD
Vibrant, energetic, and full of character. Our campaigns illuminated the screens, reflecting a decade that celebrated authenticity and realness. GAS captured the spirit of a time that embraced diversity and self-expression, showcasing true individuality in every frame.
20s - ICONS RELOADED
In a world that’s ever-changing, we stay rooted in our heritage of quality and authenticity. Our journey continues, reimagining the icons that have defined GAS while staying true to our roots. We’re not just following time; we’re shaping it, creating what’s yet to come. Join us as we embrace the future—one stitch at a time—celebrating our past while boldly stepping into tomorrow.
STAY TRUE. STAY REAL.
